Change your climate.*

Who is looking after Mother Earth? Products promised to please her are piling up in landfill. Sustainability is swimming just out of reach. When the water rises, we’ll ask where the facts were in the battle for higher ground.

These are not the advertising conditions we want. Environmental claims must be substantiated for a healthier future.

The AANA Environmental Claims Code sets high advertising standards. Together, we can exceed them.

*Terms and kinder conditions is a campaign that celebrates kinder ads. Those that tackle societal issues to make the world a little better. A world we can all live in.

Join us by nominating ads that use creativity to promote environmental benefits … so we can all enjoy a kinder climate.

Read the Code NominAte a kinder ad