This could cause a car crash.*
Hey live fast, die young right? Hot wheels are revving on hotter roads, cutting around corners and crashing through creeks. When you’re running on the edge of an adrenaline rush, you’ve left life to chance.
These are not the advertising conditions we want. Safe driving must be promoted at all times.
The FCAI Motor Vehicle Code sets high advertising standards. Together, we can exceed them.
*Terms and kinder conditions is a campaign that celebrates kinder ads. Those that tackle societal issues to make the world a little better. A world that we can all feel safe in.
Join us by nominating ads that use creativity to encourage safe driving … so that all conditions feel a little kinder.