Most complained about ads in 2014

Preliminary statistics show that around 5600 complaints about advertisements were received in 2014 by the Advertising Standards Bureau.

The most complained about ads from this year were:

1. 0307/14 Ashley Madison – Avid Life
TV ad featuring  married men singing ‘I’m looking for someone other than my wife’.
Dismissed. Number of complaints: 481

2. 0277/14 My Plates
TV ad featuring a man repeatedly passing wind in a car.
Dismissed. Number of complaints: 250

3. 0178/14 Menulog
TV ad featuring a Da Vinci character painting the last supper.
Dismissed. Number of complaints: 228

4. 0276/14 My Plates
TV ad featuring a man picking his nose and wiping it on a car door.
Dismissed. Number of complaints: 206

5. 0069/14 Johnson & Johnson Pacific Pty Ltd
TV ad highlighting embarrassing menstrual experiences.
Dismissed. Number of complaints: 185

6. 0201/14 Ultra Tune Australia
TV ad featuring two women wearing rubber visiting a tyre store.
Dismissed. Number of complaints: 181

7. 0281/14 My Plates
TV ad featuring a man picking his nose and wiping it on a car door, his finger is pixelated.
Dismissed. Number of complaints: 180

8. 0438/14 Coalition for the Protection of Racehorses
Billboard pictures a horse lying on its side and the words ‘Is the party really worth it?’
Dismissed. Number of complaints: 152

9. 0087/14 Johnson & Johnson Pacific Pty Ltd
TV ad highlighting different embarrassing menstrual experiences.
Dismissed. Number of complaints: 146

10. 0014/14 Meat and Livestock Australia
TV ad featuring Sam Kekovich promoting the consumption of lamb on Australia Day.
Dismissed. Number of complaints: 80

For more information, and a look at the most complained about ads of all time take a look at the media release.

 

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