The AANA Food Code has provisions focussing on advertising food and beverages generally. Part 3 of this Code has specific restrictions about advertising food and beverages to children.
- Using phrases such as ‘Australia’s favourite’ or ‘blended in Australia’ does not imply the product itself comes from Australia and is not misleading.
- Promotion of an unhealthy product does not undermine the importance of a healthy and active lifestyle.
- Gelatissmo – 0262/18
- Plant-based milks may be referred to as ‘milk’ and this is not misleading.
- Vitasoy – 0437/17
- Using a product before participating in sport does not imply the product will make you better at the sport.
- Nestle – 0094/17
- While there is community concern about animal welfare, animal products are allowed to be advertised.
Section 3 of the Food Code looks at advertising to children, the Community Panel have found:
- The location of the advertisement can have an impact on whether or not it is primarily directed to children.
- The toy in a happy meal is considered an integral element of the product being sold.
- McDonalds – 0336/15
See also: Food and beverage advertising