About the campaign

Want to complain about our ads?

Congratulations, you’re making the world kinder.


You may have spotted some of our headlines out in the world and followed them back here. We want to thank you for taking the time to think about the messages you see every day. They have the power to shape global conversations. At Ad Standards, we want to make sure these conversations are always productive, pushing us towards a kinder world.

That’s why we’ve created *terms and kinder conditions. It’s a campaign that celebrates kinder ads. Those that exceed the standards to help spread positive messages in the world.

Join us in celebrating kindness by nominating your favourite ads that help create kinder conditions. Conditions we all want to live in.