The Advertising Standards Bureau administers a national system of advertising self-regulation. The self-regulation system recognises that advertisers share a common interest in promoting consumer confidence in and respect for general standards of advertising.

The Board of Directors of the Advertising Standards Bureau, along with the CEO, govern the operations of the Bureau. Through its strategic, financial and operational dealings, the Board aims to position the ASB as the foremost complaints resolution body for advertising in Australia.

  • The Bureau
  • Standards Board
  • Independent Reviewers
  • Claims Board
  • Self-regulation
  • International links