Ad Standards has had a busy first half of 2025, with 144 ads flagged for Community Panel assessment from January to June – offering a revealing snapshot of the issues that spark community concern. Of the 144 ads, 46 were found in breach…

From AI-generated content to immersive VR brand experiences, advertising is evolving faster than ever. New technologies are unlocking creative and unexpected ways to connect with consumers, but they also raise an important question: Do the advertising rules still apply?  In Australia, the answer…

We’re pleased to share our latest Review of Operations, highlighting our work and achievements in 2024.  Key statistics: You’ll also read about research we undertook offering fresh insights into how Australians feel about advertising.  Read the full 2024 Review of Operations here

Consumers are more eco-conscious than ever, and brands are responding with bold environmental claims. But with greenwashing on the rise, how can advertisers ensure they stay credible? The new AANA Environmental Claims Code is here to set clear standards for honesty, accountability, and…

The depiction of violence in advertising is a complex area that can be challenging to navigate. With perceptions of violence shaped by individual interpretation and a spectrum of subjectivity, what one person views as a compelling narrative may be seen by another as…

While many Australians might slip in a swear word or two in their day-to-day conversations, where do they draw the line when it comes to language in advertising? Using colloquial language in advertising can be a great way to connect with audiences on…

We’re pleased to announce the release of our annual Review of Operations showcasing our work and achievements in 2023. Key statistics:  • 3,764 complaints received (45% more than 2022)  • 259 ads assessed by the Ad Standards Community Panel   • 81 ads found…

Late last year we launched our very own advertising campaign with the aim of raising awareness of Ad Standards within the community. The campaign rolled out nationally across TV, radio, digital, cinema and out-of-home. It featured people reacting differently to ads and showed…

It’s no secret that Aussie’s love a good joke, but when it comes to advertising there’s fine line between humour and offence. Navigating this balance requires some careful consideration to avoid upsetting your audience. In 2021 we completed some research that that provides…

Car ads can be cool – shiny cars, great music – but did you know that there are rules in place to make sure these ads are responsible? In Australia, the Federal Chamber of Automotive Industries (FCAI) Code is the rulebook for motor…