Consumers are more eco-conscious than ever, and brands are responding with bold environmental claims. But with greenwashing on the rise, how can advertisers ensure they stay credible? The new AANA Environmental Claims Code is here to set clear standards for honesty, accountability, and…

The depiction of violence in advertising is a complex area that can be challenging to navigate. With perceptions of violence shaped by individual interpretation and a spectrum of subjectivity, what one person views as a compelling narrative may be seen by another as…

While many Australians might slip in a swear word or two in their day-to-day conversations, where do they draw the line when it comes to language in advertising? Using colloquial language in advertising can be a great way to connect with audiences on…

We’re pleased to announce the release of our annual Review of Operations showcasing our work and achievements in 2023. Key statistics:  • 3,764 complaints received (45% more than 2022)  • 259 ads assessed by the Ad Standards Community Panel   • 81 ads found…

Late last year we launched our very own advertising campaign with the aim of raising awareness of Ad Standards within the community. The campaign rolled out nationally across TV, radio, digital, cinema and out-of-home. It featured people reacting differently to ads and showed…

It’s no secret that Aussie’s love a good joke, but when it comes to advertising there’s fine line between humour and offence. Navigating this balance requires some careful consideration to avoid upsetting your audience. In 2021 we completed some research that that provides…

Car ads can be cool – shiny cars, great music – but did you know that there are rules in place to make sure these ads are responsible? In Australia, the Federal Chamber of Automotive Industries (FCAI) Code is the rulebook for motor…

Strong new rules are being implemented for advertising to children from December 1 2023. The new Code extends safeguards to all advertising directed at children, not just advertising of children’s products. The new Code complements the AANA Food & Beverage Advertising Code which…

While the advertising codes we administer cover a wide range of issues of concern to the Australian community, there are some that fall outside our jurisdiction – including advertisements that deal with political or public policy issues. While we understand that many in…