Media Releases
Australians continue to hold advertising to high standards, with more than 3,400 complaints lodged with Ad Standards in the first six months of 2026. The 10% increase compared to the first half of 2025 highlights the strong expectations Australians have for advertising and…
More than four in five Australians (84%) believe it’s important that influencers disclose when content is advertising, according to new research from Ad Standards, with the findings showing transparency not only aligns with community expectations but also helps protect the reputation of brands and influencers. …
New national research from the advertising regulator Ad Standards, reveals strong community concern about AI-generated content in advertising, with most Australians expecting disclosure and transparency as overall sentiment towards advertising softens slightly. The second wave of Ad Standards’ Community Sentiment Tracker, conducted by Roy Morgan, found that almost three in four Australians (72%) are concerned about the use of AI‑generated content in advertising, particularly its potential…
New national research released by Ad Standards, Australia’s advertising regulator, reveals a gap between what Australians expect from advertising and what they currently experience – particularly online. The community sentiment tracking study, conducted by Roy Morgan, found that 88% of Australians believe advertising should reflect…
Australians are engaging with Ad Standards in growing numbers, with 5,256 complaints lodged in 2025, a 26% increase on 2024, according to the Ad Standards Annual Report released today. Executive Director Greg Wallace said the volume of complaints received in 2025 demonstrates both evolving community expectations…
Ad Standards has appointed four new members to its Community Panel, further strengthening the diversity of voices that make decisions on whether advertising meets, or breaches, community standards. Greg Wallace, Executive Director of Ad Standards, said the new appointments ensure the Community Panel…
Ad Standards, Australia’s advertising regulator, reviewed hundreds of ads this year – and has today revealed the ten that stood out for triggering a spike in public complaints. From scary zombies to rude gestures, the range of concerns shows Australians are quick to…
Ad Standards welcomes Greg Wallace as its new Executive Director, effective August. With more than three decades of senior leadership experience spanning marketing, government, and the not-for-profit sector, Greg brings both strategic depth and strong community ties to the role. Most recently, Greg…
Ad Standards handled over 4,000 complaints this year about ads spanning various categories. Today, we reveal the ten ads that prompted the greatest number of individual complaints. Highlights from the top ten: The Ad Standards Community Panel assesses whether an ad…
Ad Standards has released its latest research on community perceptions of advertising. The report offers valuable insights into general attitudes to advertising and Australians’ threshold for offensive language and violence. Richard Bean, Executive Director of Ad Standards, emphasised the importance of the research…