Ad Standards manages the complaint resolution process of the advertising self-regulation system. Our vision is to be the foremost authority in Australia for adjudication of complaints about advertising and marketing communications.

Ad Standards functions as secretariat for the Ad Standards Community Panel and the Ad Standards Industry Jury – the two independent bodies were established to determine consumer and competitive complaints against the advertising self-regulatory Codes.


Our purpose

Ad Standards exists to give voice to consumer values and guide industry in maintaining decent, honest advertising aligning with prevailing community values.

The objects for which Ad Standards was established are:

  •     to establish and monitor a self-regulatory system to regulate advertising standards in Australia
  •     to promote confidence in and respect for the general standards of advertising on the part of the community and the legislators
  •     to explain the role of advertising in a free enterprise system, and
  •     to run whatever other regulatory system it may be contracted to run from time to time.

Ad Standards Board of Directors

A Board of Directors governs Ad Standards. Ad Standards works within the objects set out in its constitution to develop and monitor delivery of the strategic directions of Ad Standards and ensure high governance standards.

The Ad Standards Board of Directors places the highest priority on preserving the integrity of the advertising self-regulation system. It insists on absolute separation between its work and the work of the Ad Standards Community Panel and the Ad Standards Industry Jury.

The current members of Ad Standards Board of Directors are:

David Scribner Chief Customer Officer, Ooh!Media (Chair)

Matthew Hall Managing Director, Artifex Advisors

Louise Eyres Executive Marketing Adviser, Australian Sports Commission

Vince Meoli Commercial Director, HYLAND

Lisa Ronson Chief Marketing Officer, Coles Australia

Wayne Gabriel Chief Marketing Officer, Toyota Australia



Ad Standards has eight staff which includes the Chief Executive Officer, an Operations Manager, two Case Managers, a Communications Manager, a Legal Manager, a Project and Communications Assistant and an Administration Manager. 

A report on the operations of Ad Standards is published annually in its Review of Operations.