The ASB has released a report of the 10 most complained about ads this year.
The most complained about ad in 2013 was a television ad featuring a mouth detaching itself from its owner resulting in 66 complaints, with the second most complained about ad being a television ad featuring adults with children’s heads at 42 complaints.
This year’s most complained about ads raise a broader range of issues than in previous years, although complaint numbers about individual ads are lower. “In recent years there have been advertisements which have resulted in up to 220 complaints. Last year’s most complained about ad received more than double the complaints than this year’s number one,” ASB CEO Fiona Jolly said.
Ms Jolly discusses these advertisements further in a TV interview.