News
Australia’s advertising industry has long benefited from a trusted self-regulatory system that helps keep advertising responsible, supports public confidence and provides a flexible alternative to government regulation. While many consumers may never interact directly with the system, its impact is felt every day. It provides confidence that concerns…
The risks associated with sun tanning don’t end with health concerns. For advertisers, there’s another layer to consider: the risk of breaching the advertising rules if your campaign promotes unsafe or harmful sun-related behaviour. With summer campaigns leaning into sunny, outdoor imagery, it’s important to understand where the line is drawn. Australia has some of…
The Australian Association of National Advertisers (AANA) is taking a fresh look at the Code of Ethics to ensure it’s keeping pace with today’s community values and expectations. As part of this process, the AANA is inviting public feedback to ensure the Code…
Finding the key details in our case reports just got easier. We’ve introduced a refreshed look and format for our case reports. These updates reflect feedback from both industry and community stakeholders and are part of our commitment to transparency, accessibility, and clarity. …
Ad Standards has had a busy first half of 2025, with 144 ads flagged for Community Panel assessment from January to June – offering a revealing snapshot of the issues that spark community concern. Of the 144 ads, 46 were found in breach…
From AI-generated content to immersive VR brand experiences, advertising is evolving faster than ever. New technologies are unlocking creative and unexpected ways to connect with consumers, but they also raise an important question: Do the advertising rules still apply? In Australia, the answer…
We’re pleased to share our latest Review of Operations, highlighting our work and achievements in 2024. Key statistics: You’ll also read about research we undertook offering fresh insights into how Australians feel about advertising. Read the full 2024 Review of Operations here
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Consumers are more eco-conscious than ever, and brands are responding with bold environmental claims. But with greenwashing on the rise, how can advertisers ensure they stay credible? The new AANA Environmental Claims Code is here to set clear standards for honesty, accountability, and…
The depiction of violence in advertising is a complex area that can be challenging to navigate. With perceptions of violence shaped by individual interpretation and a spectrum of subjectivity, what one person views as a compelling narrative may be seen by another as…
While many Australians might slip in a swear word or two in their day-to-day conversations, where do they draw the line when it comes to language in advertising? Using colloquial language in advertising can be a great way to connect with audiences on…