If a complaint is upheld, the advertiser/marketer can ask for a review of the Ad Standards Community Panel's decision. If a complaint is dismissed, the original complainant(s) can ask for a review of the Community Panel’s decision.
Who can ask for a review?
People who originally complained about an advertisement and the advertiser are the only people who may request a review. If the complaint was made by an organisation, an advertiser or an industry complainant, the request for review should be signed by a person who, in the opinion of the Independent Reviewer, has the right to bind that organisation.
Requests for review received from people who were not original complainants will not be submitted to the Independent Reviewer and payment will be returned.
Time frame for requesting a review
Requests for review of a Community Panel determination must be received within 10 business days of the date of Ad Standards' final letter of notification of a determination and must relate to a determination taken by the Community Panel within the previous month.
Grounds for review
Reviews may be undertaken if the request is about at least one or all of the following grounds.
- Where new or additional relevant evidence which could have a significant bearing on the determination becomes available. An explanation of why this information was not submitted previously must be provided.
- Where there was a substantial flaw in the Community Panel’s determination (determination clearly in error having regard to the provisions of the Codes or Initiatives, or clearly made against the weight of evidence).
- Where there was a substantial flaw in the process by which the determination was made.
Since no review will proceed if the point at issue is the subject of legal action between anyone directly involved, requests for review should make plain that no such action is underway or contemplated.
Cost of making a request
The cost of lodging a request for review is $100 for complainants, $500 for complainants from not for profit organisations, $1000 for advertisers who pay the advertising levy and $2000 for advertisers who do not pay the levy. This payment must accompany a request for review and is not refundable if the Independent Reviewer decides that the request does not meet the grounds for review.
The payment is refundable if the Independent Reviewer accepts the request and the Community Panel changes its original determination.
Making the request
Requests for a review must be lodged via Ad Standards' online complaints system and must:
- contain a full statement of the grounds
- be in writing
- be accompanied by relevant payment.
Prior to completing this form, please carefully read the fact sheet regarding the process for Independent Review, to ensure full understanding of the process of and grounds for seeking an Independent Review.
Role of Independent Reviewer
In line with international best practice, the Independent Reviewer’s role is to assess the validity of the process followed by the Community Panel, or to assess any new material provided by parties to the case.
The Independent Reviewer does not provide a further merit review of a case. Their role is to recommend whether the Community Panel’s original determination should be confirmed or be reviewed. It is inappropriate to set up one person as a decision maker in place of a 20 member Community Panel that makes determinations on the basis of community standards.
The Independent Reviewer will first consider whether the application for review sets out a prima facie case for review and will decide to accept or not accept the request.
If the Independent Reviewer decides to accept the request, the Independent Reviewer will undertake appropriate investigation. The investigation will include an invitation for other parties in the case (ie either the complainant(s) whose views were considered by the Community Panel or the advertiser) to comment in writing on the submission provided by the party requesting the review. The Independent Reviewer can request that parties to a case appear in person or by teleconference, if necessary.
If the Independent Reviewer decides not to accept the request because they consider that it does not meet any of the required grounds, the person making the request will be informed.
Following investigation the Independent Reviewer will make a recommendation to the Community Panel, stating whether the Community Panel’s original determination should be reviewed or confirmed.
During the review process, the original determination (and any subsequent remedial action or withdrawal of the advertisement) will stand. Ad Standards will not delay publication of the relevant determination pending the outcome of the review.
What happens after a review?
The Independent Reviewer can recommend:
- the Community Panel’s determination should be confirmed. There is no further investigation and the Community Panel’s original determination remains in place.
- the Community Panel should review its determination. In this situation the case will be referred back to the Community Panel at its next meeting along with the Independent Reviewer’s recommendation and any material submitted during the independent review process. The Community Panel must then review its determination in line with any recommendations from the Independent Reviewer. The Community Panel can then either uphold or dismiss the original complaint/s.
The case report for the original case will be revised to include details of the Independent Reviewer’s recommendation and, where necessary, the outcome of the Community Panel’s review of its determination.
The Community Panel’s determination on reviewed cases is final. No further review is possible. An outline of cases reviewed is available.
Ad Standards will inform all parties of the Community Panel’s final determination. Determinations that are revised or amended following a review will be published on Ad Standards' website.