In a move set to further improve the effectiveness of advertising self-regulation in Australia, Ad Standards has announced a strategic partnership with Australian-owned advertising intelligence platform, Bigdatr.
Bigdatr is known for providing Australia’s biggest brands with insights into competitor marketing activity, including advertising creative and estimated media value. The partnership will empower Ad Standards with seamless access to Bigdatr’s extensive advertising creative database, allowing the complaints handling body to quickly identify ads that are the subject of community complaints.
Richard Bean, Executive Director of Ad Standards, emphasised the significance of this collaboration.
“Australians can be exposed to thousands of ads every day and obtaining copies of ads that are the subject of complaints can sometimes pose a challenge,” he said.
“Integrating Bigdatr’s comprehensive creative database into our operations will enhance the speed of ad complaint resolution and foster a more responsive and accountable advertising industry.
“This partnership marks a significant step forward in our mission to ensure responsible advertising practices, and we thank Bigdatr for supporting us.”
Bernard Brkic, Managing Director at Bigdatr, also expressed enthusiasm about the partnership.
“We’re thrilled to announce this partnership with Ad Standards. Providing Ad Standards with access to our platform underscores our commitment to revolutionising the advertising landscape and to supporting Australia’s advertising self-regulation system,” stated Brkic.
“We know how valuable our creative database is to our clients for competitor tracking purposes, and we’re pleased to be able to share this resource with Ad Standards where it will help to fast-track ad identification and streamline complaint resolution.”
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