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Case number Description Decision Category Media Decision date
0373-15 Pacific Brands Holdings Pty Ltd
I saw the huge billboard on the southern side of 37 Swanston Street and it is easily seen as you are walking north on Swanston Street.It is promoting 100 years of the Bonds brand and shows four women and two men in their underwear. On the right side of the advertisement it says in a […]
No breach Lingerie Billboard 23/09/2015
0371-15 Target Australia Pty Ltd
Catalogue Hip flask
Breach Retail Mail 23/09/2015
0370-15 Pacific Brands Holdings Pty Ltd
Semi naked lady, center scene for whole duration
No breach Lingerie TV - Free to Air 23/09/2015
0369-15 Redwave Media
The advertisement describes a number of circumstances where someone may be giving you the “shits” and explains a wrapped packet of camel faeces will be anonymously delivered to them on your behalf for the cost of 10 or 20 dollars.
Breach Entertainment Radio 23/09/2015
0368-15 Southern Cross Austereo
Hammish and Andy talking about a billboard for their radio show
No breach Entertainment TV - Free to Air 23/09/2015
0367-15 Schweppes Australia Pty Ltd
Children raising glasses in a “cheers” in the way adults would when drinking alcohol. This is children imitating alcohol consumption.
No breach Food/Bev Groceries TV - Free to Air 23/09/2015
0366-15 Mitre 10
A building site where two men bend over and expose their backsides.
No breach Hardware/Machinery TV - Free to Air 23/09/2015
0365-15 Woolworths Supermarkets
It is a brochure advertising the products for sale of HOME Timber & Hardware features the words “Get Dad to Harden up this Father’s Day’ and includes a picture of a drill bit beneath the text.
No breach Hardware/Machinery Mail 23/09/2015
0364-15 UBD Street Directories
Radio advertisement
Breach Other Radio 23/09/2015
0363-15 Apple
Ad for Apple Watch – Ad is called closer – and is also available onlinehttp://images.apple.com/media/au/watch/2015/a718f271_b19c_47d8_928d_d108fc5d702a/tv-spots/closer/watch-closer-au-20150716_848x480.mp4
No breach Information Technology TV - Free to Air 23/09/2015
0362-15 Coles
Billboard reading ‘Beer…because no good story starts with a salad’
No breach Alcohol Billboard 23/09/2015
0361-15 Lush Australia
Full length rear shot of four naked women, with the caption, “We prefer to go naked, like 100s of our products”.
Breach Toiletries Poster 23/09/2015
0360-15 Urban Purveyor Group
The first showed four blonde women dressed in traditional clothing and one in particular had large breast and was displaying prominent cleavage. The slogan said “find our where the beach babes go after dark”.
No breach Food/Bev Venue Transport 23/09/2015
0359-15 Urban Purveyor Group
The second was two women, again one with large breasts and very prominent cleavage with a man leaning into the women’s breasts and the slogan something like “Simon’s not shy”.
No breach Food/Bev Venue Transport 23/09/2015
0358-15 Alpha Finance
Woman driving in car with male passenger, playing loud music and making dancing movements
No breach Finance/Investment TV - Free to Air 23/09/2015
0357-15 Stan
The entire back page of the paper was taken by this advertisement which features a a head shot of a blood-splattered female smiling while she holds what looks to be a bloodied brain or heart in her hand. The caption reads “it’s funny and smart”.
No breach Entertainment Print 23/09/2015
0356-15 Intrustsuper
Portrayal of individual disabled following an accident as an idiot for not having income protection
Breach Insurance TV - Free to Air 23/09/2015
0355-15 Calvin Klein Perfume
The ad showed men and women in sexual positions, it showed them kissing with no clothes on.
No breach Toiletries TV - Free to Air 23/09/2015
0354-15 Freedom Aged Care
Shows elderly people singing and carrying out activities such as having a hot spa, getting a tattoo, and a couple ‘just going for it’ in the backseat of a car.
No breach Professional Services TV - Free to Air 23/09/2015
0353-15 Beyond Blue
A man on a forklift talks about men’s feelings and uses the word “shit” to describe how men feel sometimes.
No breach Community Awareness Online 23/09/2015
0352-15 Global Shop Direct
Advertising Invincible spray cleaner. The man puts food on himself to make a stain and then sprays the product directly at himself to remove the stain.
No breach House Goods Services TV - Free to Air 09/09/2015
0351-15 Johnson & Johnson Pacific Pty Ltd
I object to the content of this advertisement. The ad has the camera focusing on the bottoms of many women, and only on the bottoms. It is quite offensive . The focus is on these various women all shaking their bottoms, many with tight, very tight skirts and pants.
No breach Toiletries TV - Free to Air 09/09/2015
0350-15 Johnson & Johnson Pacific Pty Ltd
Advertisement shows two cartoon characters with blocked noses one of the characters loses a load of “snot” for want of a better word all over the “floor” surrounding it. I and my family who were visiting found this disgusting. Even MY GRANDCHILDREN were saying “Yuk that was disgusting Nanna”
No breach Health Products TV - Free to Air 09/09/2015
0349-15 Gourmet Garden
That Gourmet Garden lightly dried Herbs kept in the fridge” so close to fresh their like a herb garden in your fridge” exact words.
No breach Food/Bev Groceries TV - Free to Air 09/09/2015
0348-15 AAMI
The son doesn’t have the right insurance, is injured, and has to live at home. The mother is seen in an unnatural act with a dog. Humans don’t normally have such an unnatural relationship with their dog.
No breach Insurance TV - Free to Air 09/09/2015
0347-15 Eighty Eight on Logan
In the exotic relaxation area of the newspaper classified ads. It was an ad for a brothel and included a woman’s backside and a pair of hands in handcuffs holding her bottom.
No breach Sex Industry Print 09/09/2015
0346-15 Chemist Warehouse
The promotional material shows a man with his arm around a boy & in his other hand is a tobacco pipe. “Smell like a sir” suggests to me that smoking a pipe is ‘sophisticated .
Breach Health Products Promotional Material 09/09/2015
0345-15 Youi Car Insurance
A car full of young people and the passengers are distracting the driver by using a mobile phone in the back seat.
Breach Insurance TV - Free to Air 09/09/2015
0344-15 Northern Territory Tourism
Features actors of various ages referring to people who’d gone on holiday but conveyed as though they had passed away. In every scene the person/people being discussed were mature aged.
No breach Travel TV - Free to Air 09/09/2015
0343-15 Unicharm Australasia (VIC)
The advertisement for Sofy Befresh aims to promote their product by way of generalising the experience of those who menstruate. It shows that those who menstruate are at once fat, hostile and selfish. In the clip the person who has their period and is not using the Sofy Befresh product is mirrored by a their […]
No breach Toiletries Online 09/09/2015
0342-15 SCA Hygiene Australasia
TV advertising of the soaking capability of the disposable paper towel
No breach House Goods Services TV - Pay / Streaming 09/09/2015
0341-15 Club Group Pty Ltd
The current push for members states that the cost is next to nothing, with “Jimmy” and his girlfriend discussing that this is the reason why he is “wearing next to nothing”. Jimmy states that people had better hurry to take advantage of the offer because he “can’t keep it up forever”, to which the girlfriend […]
No breach Sport and Leisure Radio 09/09/2015
0340-15 Unicharm Australasia (VIC)
An angry woman attacks another woman seemingly because she has her period.
No breach Toiletries TV - Free to Air 09/09/2015
0339-15 Breitling Boutiques
Display window mannequin, sexually dressed riding a giant black penis disguised as a bomb. Viewable to all.
No breach Other Promotional Material 09/09/2015
0337-15 Wicked Campers
A backpacker’s van with the slogan on the back “I don’t like small cars or real big women but sometimes I always find myself in them” with the details rent me wickedcampers.com 1800 24 68 69
No breach Travel Transport 09/09/2015
0336-15 McDonald's Aust Ltd
The Parents’ Jury is a children’s health advocacy group made up over 7,000 parents from across Australia, supported by Diabetes Victoria, Cancer Council Australia, VicHealth, YMCA and the Bluearth Foundation. The Parents’ Jury advocates for healthy food and physical activity environments for Australian children.A number of parents have contacted The Parents’ Jury with concerns about […]
No breach Food/Bev Venue App 09/09/2015
0335-15 Sexpo Pty Ltd
Large images of women in lewd clothing. One female’s outfit is so brief you can see the outer edge of her mons pubis.
No breach Sex Industry Transport 09/09/2015
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