These free resources will help you to understand the advertising rules and complaints process.
Introduction to the advertising rules and self-regulation
Content:
Protecting your brand (1 minute)
This video takes you through how to make sure your creative expression leaves the right impression.
What is self-regulation? (1 minute)
This document gives you an overview of the self-regulation system and the different codes.
Learn about the AANA Code of Ethics
Content:
An advertiser’s adventure (20 minutes)
This learning module takes you through how to check your ad against the advertising rules so it’s remembered for the right reasons.
Applying the AANA Code of Ethics (3 minutes)
This document features a series of questions you can answer to check if your ad complies with the AANA Code of Ethics.
Learn how to respond to an advertising complaint
Content:
Someone complained about my ad (20 minutes)
This learning module takes you through how to respond to a complaint and what to do
if your ad is found in breach of the rules.
Responding to Ad Standards (3 minutes)
This document gives you an overview of the complaints process and tips on preparing your response.
Not sure where to start? Here’s an overview of your learning journey.
Case studies
AANA Code of Ethics
View the discrimination or vilification case study here.
View the exploitative or degrading case study here.
View the violence case study here.
View the sex, sexuality and nudity case study here.
View the language case study here.
View the health and safety case study here.
View the distinguishable advertising case study here.
View the discrimination or vilification case study here.
View the exploitative or degrading case study here.
View the violence case study here.
View the sex, sexuality and nudity case study here.
View the language case study here.
View the health and safety case study here.
View the distinguishable advertising case study here.
Other resources
Personalised training and advice
Are you or your team interested in knowing more about the issues covered by the advertising codes, how we handle complaints, or how the advertising self-regulatory system works?
Get in touch to see what training options may be suitable for you or your organisation.
We also provide expert advice to advertisers, agencies, media providers and businesses who want to check how ads measure up against the advertising rules.
Our aim is to identify any potential issues before you spend time and resources taking your creative idea forward. We’ll also make suggestions that will help you to avoid complaints or break the rules. You can find out more or request advice here.