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Case number Description Decision Category Media Decision date
0317-16 Cotton On
Facebook wall photo shows a young female wearing a small pair of lace panties. She has her back to the viewer showing most of her buttocks. She is holding the sides of her panties as if she is pulling them down, appearing to be taking off her undies. The text is a play on words, […]
No breach Lingerie Facebook 27/07/2016
0312-16 Roadshow Film Distributors Pty Ltd
The words “Suicide Squad” and “Ha Ha Ha” were prominently displayed on the side of the bus. My 8 year old son has since had a number of conversations with me about the meaning of the word suicide.
No breach Entertainment Transport 27/07/2016
0311-16 Gun World Australia
The ad appears to promote shooting animals (hunting??) The Billboard contains a picture of a Target, with the shape of Australia at the bulls-eye and a picture of a deer in the sights.
No breach Sport and Leisure Billboard 27/07/2016
0310-16 Roadshow Film Distributors Pty Ltd
The advertisement for new movie “lights out”. Inappropriate, horrifying, disturbing!
No breach Entertainment TV - Free to Air 27/07/2016
0309-16 Mondelez Australia Pty Ltd
The advertisement was for the Cadbury chocolate bar ‘Picnic’.
Breach Food/Bev Groceries TV - Free to Air 27/07/2016
0308-16 Twentieth Century Fox Film Distributors Pty Ltd
Movie trailer with scenes from the movie.
No breach Entertainment TV - Free to Air 27/07/2016
0307-16 Global Shop Direct
This is an advertisement for a plastic “welding” product that a person can use in the home to repair broken plastic items. (Such as sunglasses, children’s toys, etc)
No breach Hardware/Machinery TV - Free to Air 27/07/2016
0306-16 Roadshow Film Distributors Pty Ltd
The advertisement for the movie Suicide Squad was aired twice between 7.30pm and 8.30pm and a banner promoting the movie appeared on screen during the broadcast.
No breach Entertainment TV - Free to Air 27/07/2016
0305-16 Cotton On
Giant hanging poster photo of a huge almost-naked women’s bum advertising ‘Brazilian briefs’
No breach Lingerie Poster 27/07/2016
0304-16 Pacific Brands Holdings Pty Ltd
The advertisement was to promote a Sheridan Australia quality towel. Much of the space on the poster was filled will a naked man that had come out of the shower, his backside visible, wiping his face with a Sheridan towel. There is a small strip that is placed in the middle of his backside that […]
No breach Retail Poster 27/07/2016
0303-16 Mondelez Australia Pty Ltd
Brown bear rubbing him/herself against tree.
No breach Food/Bev Groceries TV - Free to Air 27/07/2016
0302-16 Unilever Australasia
Two young children eating ice cream and reading ingredients from the pack – contains milk, buttermilk and cream. Shows milk splashing – very big focus on milk and gives the clear impression it is made from fresh milk
No breach Food/Bev Groceries TV - Pay / Streaming 27/07/2016
0301-16 Youi Car Insurance
Shows a man leaving home and travelling by car to a destination.
No breach Insurance TV - Free to Air 27/07/2016
0300-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on YouTube in April 2016.
No breach Food/Bev Groceries Online 27/07/2016
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
No breach Food/Bev Groceries Facebook 27/07/2016
0298-16 Nestle Australia Ltd
The advertisement depicts a series of 22 scenes over 30 seconds featuring several boys aged approximately 10-13 years. The scenes include training for basketball on indoor and outdoor courts, at lunchtime and at home, gathering as a team and attempting goals during games. Interspersed are several scenes in which different boys consume MILO as follows: […]
No breach Food/Bev Groceries Social media - Other 27/07/2016
0297-16 Nestle Australia Ltd
+The advertisement depicts a series of 22 scenes over 30 seconds featuring several boys aged approximately 10-13 years. The scenes include training for basketball on indoor and outdoor courts, at lunchtime and at home, gathering as a team and attempting goals during games. Interspersed are several scenes in which different boys consume MILO as follows: […]
No breach Food/Bev Groceries TV - Free to Air 27/07/2016
0296-16 Mazda Australia Pty Limited
Three cars were driving across grasslands.
No breach Vehicle TV - Free to Air 13/07/2016
0295-16 Bank of Western Australia Ltd (Bankwest)
A banking representative arrives at a home strewn with leftover toys, picks his way over these obstacles to the front door to be greeted by a mother holding an approximately four year old who then shoots the banking representative with a water pistol in the face. The sales representatives smiles, the mother smiles. It is […]
No breach Finance/Investment TV - Free to Air 13/07/2016
0294-16 Unilever Australasia
The billboard features Manu Fieldel holding a chocolate toffee magnum in front of him just below his mouth. It has had a bite taken out of it. His face has a golden sheen to it, like he’s a god. The words ‘for pleasure seekers’ accompany the ad.
No breach Food/Bev Groceries Billboard 13/07/2016
0293-16 ANZ Banking Group Ltd
Two women in a cafe holding drinks. One pays with her phone in the back pocket of her jeans
No breach Finance/Investment TV - Free to Air 13/07/2016
0292-16 Clean Queens
The work van for the company “Clean Queens”, cleaning services. Image of company logo/ person on van.
No breach Professional Services Transport 13/07/2016
0291-16 Hero Condoms
A condom vending machine in the male toilets in Sydney airport Terminal 2 near gate 38 has a video and audio advertisement panel attached that advertises condoms and condom use by talking about prevention of HIV and AIDS. It also uses words such as “sex”.
No breach Toiletries TV - Out of Home 13/07/2016
0290-16 First National Real Estate
A street of attractive two storey houses was pictured. A group of young people with musical equipment were depicted moving into one of these houses. The voice over posed the question (as close as I can remember the actual words), “Who is looking after your property?” Then the answer was given, “At First National Real […]
No breach Insurance Cinema 13/07/2016
0289-16 Ultra Tune Australia
This is in relation to two ads. I have just watched the second of two sexist ads tonight on network nine. This first ad two women in a car drive of a cliff and are rescued by Ultratune men in a helicopter – the last screen finishes with a shot of the women look up […]
No breach Automotive TV - Free to Air 13/07/2016
0288-16 Tabcorp
The advertisement was about placing bets at your local TAB. It talked about accessibility made it sound like it was a normal part of the day to place a bet – and used the phrase ‘everyday value’ which I think was highly inappropriate given the addictive nature of gambling. It is giving the impression that […]
No breach Gambling TV - Pay / Streaming 13/07/2016
0287-16 Our Watch
A bus stop advertisement depicting a young lad with the tattoo reading, “I forced her to have sex with me when she didn’t want to.” Confronting billboard advertisements, targeting teenagers. They depict young people with their violent actions tattooed somewhere on their bodies.
No breach Community Awareness Poster 13/07/2016
0285-16 Sin City Nightclub
A young woman with large breasts almost all exposed. It is sexualisation and objectifying. It can damage young girls and young men who think this is normal and acceptable. It can contribute to mental illness and is not healthy for all in our society.
No breach Sex Industry Billboard 13/07/2016
0284-16 Windsor Smith Pty Ltd
The campaign is titled “all tied up” and has a woman in suspender stockings sitting on a chair suggestive of being ‘tied up’ in an abusive/sexual way. The image alternates in such a way to insinuate her showing her underwear/genitalia.
No breach Clothing Online 13/07/2016
0283-16 Love and Rockets.tv
The Billboard depicts 5 young pretty girls all very scantily dressed- their bare breasts are visible at the bottom of their tiny shirts. The caption says “come and play”.
No breach Sex Industry Billboard 13/07/2016
0282-16 Port Augusta Veterinary Service
The advertisement is to promote the business Port Augusta Veterinary service
No breach Professional Services TV - Free to Air 13/07/2016
0281-16 Greenpeace
The advertisement seeks to ban plastic bags.
No breach Community Awareness TV - Pay / Streaming 13/07/2016
0280-16 Gaura Venetian Plaster
Web home page
No breach House Goods Services Online 13/07/2016
0279-16 Nick Scali
The advertisement is for home furniture, couches, chairs etc.
No breach House Goods Services TV - Free to Air 13/07/2016
0278-16 The Beechworth Sweet Co
The logo of the advertiser depicts a golliwog.
Breach Retail TV - Free to Air 13/07/2016
0277-16 Pretty Little Thing
Skinny girlsSkimpy clothes
No breach Clothing TV - Pay / Streaming 13/07/2016
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