Articles

The importance of CLEAR disclosure

An issue that has been considered recently by the Community Panel is the lack of clear disclosure in influencer marketing posts. Not only do posts need to openly disclose any arrangements between an influencer and a brand, but the disclosure needs to be clearly presented. An advertiser was recently caught out by this after...

Updates to AiMCO’s Influencer Marketing Code of Practice

Ad Standards has seen a rise in consumer complaints about influencer marketing on social media, with the Community Panel finding 20 advertisements in breach the distinguishable advertising rules. To help advertisers and social media influencers better understand the rules around disclosure, the Australian Influencer...

Luxury brand breaches body image rules

Last month, the Ad Standards Community Panel upheld a complaint against a luxury fashion brand for depicting unhealthy body image ideals in a sponsored Instagram ad. They are the second advertiser to breach the body image rules following the update to the AANA Code of Ethics practice note in 2018 . The Community Panel...

Disclosing advertising content: a how-to guide.

Distinguishable advertising is a hot topic at the moment, so it’s important for advertisers and influencers to understand that there are disclosure rules that apply when posting content on social media. Under the updated guidance in the AANA Code of Ethics Practice Note , influencers and advertisers have a positive...

Australia's most complained about ads to 30 June 2021

Australia’s most complained about advertisements from the first six months of 2021 show continuing community concern about discrimination against and vilification of people in advertising content, and issues relating to health and safety. The most complained about ad of 2021 so far was seen on free-to-air TV and showed a...

Complaints adjudication in the time of COVID-19

Ad Standards’ recently published 2020 Review of Operations included a report on the trends and sensitivities regarding advertisements showing behaviour contrary to government health advice about hygiene and social distancing to reduce the spread of COVID-19. This blog post reproduces key information from that report,...

A quick guide to motor vehicle advertising.

It's no surprise that motor vehicle companies have created some of the most memorable advertisements ever made. But not all of these ads are memorable for the right reasons and sometimes advertisers can cross the line because they don’t understand what the standards are, or what community sentiment will be. This short...

The Ad Standards Community Panel represents the diversity of the Australian community

The world has turned upside down in 2020 and even the normally dynamic and colourful world of advertising has been affected. Brands today are marketing for mind and market share in new and exciting ways, but sometimes advertising can cross the line and raise the ire of the public - triggering complaints to Ad Standards...

Ad Standards reveals the most complained about ads to 30 June 2020

The 10 most complained about advertisements to 30 June 2020 reflects a high level of community concern about discrimination or vilification and the depiction of people in advertising. The mid-year report on the most complained about ads in Australia also highlights community concerns about sex and nudity, violence, and...

Community awareness advertising and community standards

Recently, we’ve seen a rise in health-related community awareness advertising aiming to educate Australians on being safe and hygienic during the COVID-19 pandemic. These sorts of ads are being created not only by government and not-for-profits, but also businesses who seek to play their part in raising awareness and...

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