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Back to school, follow the rules

It’s that time of year again! As kids and parents prepare for the start of another school year, our screens are flooded with ads for everything from lunchbox snacks to sneakers. If your advertising is directed primarily to children, it’s important to be aware of the rules. The rule books Advertisers are expected to...

Depicting mental health in advertising

It’s important now more than ever to raise awareness in our community about mental health and mental ill-health. Advertising can be a great way to reduce stigma, so long as the content is created responsibly. Address the topic in a respectful and sensitive way You should do some research and ensure you have a proper...

All we want for Christmas is… responsible advertising

If you’re looking to cut through the Christmas clutter with a left-field ad, there are a few things you should keep in mind to make sure your ads meet community standards this festive season. Rein(deer) in your language. You should always match the language used in an ad to the audience that is likely to view it...

Don’t take a gamble on your wagering ads. Top tips for advertisers.

Despite border closures and COVID restrictions, the final few months of 2021 have delivered some exciting sporting events including the NRL and AFL grand finals, and the beginning of the spring racing season. While these are key events in Australia’s sporting calendar, they are also the reason why we may see an increase in...

Going green? Ask yourself these questions before making any environmental claims

Environmental claims can be a powerful marketing tool. With consumers becoming more conscious about their impact on the environment, many Australian brands are aligning their products, services, and business practices to the environmentally friendly expectations of the public. However with great power comes great...

A bitesize look at the new Food and Beverages Advertising Code

The countdown is on until the updated AANA Food and Beverages Code comes into effect on 1 November 2021. Before the switch over, it’s important to understand how these changes may affect your advertising content. Under the new Code: An independent, common nutrient criteria has been adopted Food or beverage products that...

Complaints about political advertising

Ad Standards has received complaints recently about political advertising, including messages associated with the COVID-19 pandemic. While the advertising codes we administer cover a wide range of issues of concern to the Australian community, there are some that fall outside our jurisdiction – including advertisements...

Discussing saucy topics in ads with sensitivity

What’s awkward, mildly uncomfortable to view but important to advertise? Sexual health ads can be embarrassing to see on TV especially in a family setting. Advertisers are allowed to advertise sexual health products and services, but they need to make sure their content is appropriate for the time and station it’s...

The importance of CLEAR disclosure

An issue that has been considered recently by the Community Panel is the lack of clear disclosure in influencer marketing posts. Not only do posts need to openly disclose any arrangements between an influencer and a brand, but the disclosure needs to be clearly presented. An advertiser was recently caught out by this after...

Updates to AiMCO’s Influencer Marketing Code of Practice

Ad Standards has seen a rise in consumer complaints about influencer marketing on social media, with the Community Panel finding 20 advertisements in breach the distinguishable advertising rules. To help advertisers and social media influencers better understand the rules around disclosure, the Australian Influencer...

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