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Applications open for the Ad Standards Community Panel

The Ad Standards Community Panel are the centrepiece of Australia’s advertising self-regulatory system. We’re looking to add some new faces - and voices – who can represent community views about advertising content. What does a Community Panel member do? As a member of the Community Panel, you work as part of a diverse...

Influencer marketing: a guide to disclosing ad content.

Influencer marketing is under greater scrutiny than ever before, so it’s important for advertisers and influencers to understand the rules that apply when posting content on social media. Under the AANA Code of Ethics, influencers must disclose any arrangement with a brand to help followers distinguish between advertising...

First half insights

It’s been a busy start to 2022 with more than 1000 complaints lodged and over 100 cases raised between 1 January and 30 June. The top issues of concern for Australians in the first half of 2022 were violence, sex, sexuality and nudity, and discrimination or vilification. Overall, we’ve received 1133 complaints that...

Kids... it's time for a review

The Australian Association of National Advertisers (AANA) has launched a review of the Children’s Advertising Code to ensure that it continues to provide a robust framework for the regulation of advertising to children on all media platforms. What does the current Advertising to Children’s Code cover? The existing code has...

2021 Review of Operations

Our Review of Operations provides an insight into advertising complaint statistics and key areas of work in 2021. Complaints and cases 2021 reflected the beginning of the advertising industry’s return to normal as demonstrated through an increase in advertising spend and a 33% increase in complaints compared with 2020...

Be the sweetest advertiser this Easter

It’s that time of year again, with Easter just around the corner many scrumptious things are being advertised, from chocolate eggs to hot cross buns. Advertisers should maintain a high sense of social responsibility due to the attraction these products have to children. We don’t want to cross your bun The AANA’s Food...

Are you crossing the line? Humour edition

Humour can be a powerful marketing tool and can provide many benefits for marketers. It triggers a positive emotional reaction which can help brands to stand out. But like so many things, community attitudes towards humour change over time. We recently completed some research that provides an insight into how Australians...

Environmental claim brews a challenge from competitor

Environmental claims can be a powerful marketing tool with consumers becoming more conscious of their impact on the environment. As more and more companies rely on environmental claims to distinguish their brands and products, there is increasing scrutiny of these claims and how they can be substantiated. The case of the...

Back to school, follow the rules

It’s that time of year again! As kids and parents prepare for the start of another school year, our screens are flooded with ads for everything from lunchbox snacks to sneakers. If your advertising is directed primarily to children, it’s important to be aware of the rules. The rule books Advertisers are expected to...

Depicting mental health in advertising

It’s important now more than ever to raise awareness in our community about mental health and mental ill-health. Advertising can be a great way to reduce stigma, so long as the content is created responsibly. Address the topic in a respectful and sensitive way You should do some research and ensure you have a proper...

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