Influencer marketing is under greater scrutiny than ever before, so it’s important for advertisers and influencers to understand the rules that apply when posting content on social media. Under the AANA Code of Ethics, influencers must disclose any arrangement with a brand to…

It’s been a busy start to 2022 with more than 1000 complaints lodged and over 100 cases raised between 1 January and 30 June. The top issues of concern for Australians in the first half of 2022 were violence, sex, sexuality and nudity,…

The Australian Association of National Advertisers (AANA) has launched a review of the Children’s Advertising Code to ensure that it continues to provide a robust framework for the regulation of advertising to children on all media platforms.  What does the current Advertising to…

Our Review of Operations provides an insight into advertising complaint statistics and key areas of work in 2021.  Complaints and cases  2021 reflected the beginning of the advertising industry’s return to normal as demonstrated through an increase in advertising spend and a 33%…

It’s that time of year again, with Easter just around the corner many scrumptious things are being advertised, from chocolate eggs to hot cross buns. Advertisers should maintain a high sense of social responsibility due to the attraction these products have to children.…

Humour can be a powerful marketing tool and can provide many benefits for marketers. It triggers a positive emotional reaction which can help brands to stand out. But like so many things, community attitudes towards humour change over time. We recently completed some…

Environmental claims can be a powerful marketing tool with consumers becoming more conscious of their impact on the environment. As more and more companies rely on environmental claims to distinguish their brands and products, there is increasing scrutiny of these claims and how they…

It’s that time of year again! As kids and parents prepare for the start of another school year, our screens are flooded with ads for everything from lunchbox snacks to sneakers. If your advertising is directed primarily to children, it’s important to be…

It’s important now more than ever to raise awareness in our community about mental health and mental ill-health. Advertising can be a great way to reduce stigma, so long as the content is created responsibly. Address the topic in a respectful and sensitive…

If you’re looking to cut through the Christmas clutter with a left-field ad, there are a few things you should keep in mind to make sure your ads meet community standards this festive season.  Rein(deer) in your language. You should always match the…