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Ad Standards Community Panel Cases

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E.g., 18/08/2022
E.g., 18/08/2022
March 2021
Case number Ad Standards description Determination Category Media Determination datesort ascending
0063-21 Tom Ford Beauty
This Instagram advertisement appeared on the @rozalia_russian Instagram account and features the woman's hand holding up a bottle of the advertiser's product. The caption states "summer in a bottle @tomfordbeauty".
Upheld - Not Modified or Discontinued Clothing Internet - Social - Instagram 24/03/2021
0069-21 With Jean
This website advertisement features an image of a woman wearing a white top and patterned pants sitting on the floor. Behind her are black and white images of Pamela Anderson topless.
Upheld - Modified or Discontinued Clothing Internet 24/03/2021
March 2021
Case number Ad Standards description Determination Category Media Determination datesort ascending
0041-21 Expedia Group
This television advertisement depicts a swimming pool outside a house that is not fenced. Following scenes show a family (adults and children) indoors, before the go outside past the pool to the beach.
Dismissed Tourist Attractions TV - Free to Air 10/03/2021
0045-21 Bras n Things
This poster advertisement features a brunette woman standing near a tree with pink flowers and wearing black leather-look strappy lingerie - bras, underpants and garter belt.
Dismissed Lingerie Poster 10/03/2021
0047-21 KIA Automotive Australia
This television advertisement features a tennis court, with a large screen being shown and a 3D car being assembled on the court. The car takes on a solid quality when assembled, and both the on-screen car and on-court car perform a burnout.
Dismissed Vehicle TV - Free to Air 10/03/2021
0048-21 KIA Automotive Australia
This television advertisement depicts a vehicle being driven at night, in the rain, on a racetrack.
Dismissed Vehicle TV - Free to Air 10/03/2021
0050-21 Specsavers
This television advertisement depicts people plying beach volleyball, and it shows a player jumping up and hitting a live bird, thinking it was the ball.
Dismissed Health Products TV - Free to Air 10/03/2021
0051-21 Cotton On Group
This poster advertisement has two versions showing the same lingerie set of a pink bralette and sheer pink underpants.
Dismissed Lingerie Poster 10/03/2021
0053-21 ACMN
This outdoor advertisement for Magic Mike Australian Tour features five images.
Dismissed Entertainment Outdoor 10/03/2021
0054-21 Amebae
This Facebook advertisement is advertising Incompetence Insurance.
Dismissed Insurance Internet - Social - Facebook 10/03/2021
0057-21 Crown Melbourne Limited
This Instagram advertisement made by Anna Heinrich includes four images of Ms Heinrich and her husband at the hotel, and the text "We can’t wait to get back and treat ourselves to a staycay at Crown Towers Melbourne and Perth – both just received the Forbes 5 Star Rating [clap hands emoji].The only hotel group in Australia to win the award for multiple hotels. CONGRATS! #CrownTowers #CrownHotels #crownpartner".
Dismissed Travel Internet - Social - Instagram 10/03/2021
0037-21 Honey Birdette
This poster advertisement features two images of a woman in pink lingerie. Image 1 shows her sitting atop a car with her legs apart, and Image 2 shows her standing, leaning against the car.
Upheld - Not Modified or Discontinued Lingerie Poster 10/03/2021
0043-21 Volvo Car Australia
This TV On Demand advertisement features various scenes of parents taking care of children, running around after them etc. The advertisement then shows a woman driving a car. She looks tired and seems to begin to fall asleep. The car is shown to edge towards the oncoming lane. The vehicle engages Lane Keeping Aid and automatically corrects itself back into her lane, avoiding an oncoming truck. The woman wakes up. Text on screen states "The car that looks after you, like you look after others".
Upheld - Modified or Discontinued Vehicle TV - On Demand 10/03/2021
0044-21 Volvo Car Australia
This television advertisement features various scenes of parents taking care of children, running around after them etc. The advertisement then shows a woman driving a car. She looks tired and seems to begin to fall asleep. The car is shown to edge towards the oncoming lane. The vehicle engages Lane Keeping Aid and automatically corrects itself back into her lane, avoiding an oncoming truck. The woman wakes up. Text on screen states "The car that looks after you, like you look after others".
Upheld - Modified or Discontinued Vehicle TV - Free to Air 10/03/2021
0049-21 Honey Birdette
This poster advertisement has six versions featuring lingerie in the style 'Madison'. The women in all versions of the advertisement are wearing red lace/sheer lingerie and are posed with motorcycles.
Upheld - Not Modified or Discontinued Lingerie Poster 10/03/2021
0055-21 Runaway The Label
This Instagram advertisement made by Anna Heinrich includes an image of Ms Heinrich in a green dress, and the text "Turning my apartment into a Runway [green heart emoji] Then back to my PJs I go! Wearing: @runawaythelabel".
Upheld - Modified or Discontinued Clothing Internet - Social - Instagram 10/03/2021
0056-21 South East Auto Sales
Facebook page for Southeast Auto Sales featuring an image of young woman (sales rep) and an older man and woman (customers). Text states "Great way to wrap up a big week. Beautiful #Landcruiser Prado off to its new home. All your finance needs arranged onsite. DM Enquiries". User comments on the image included sexual references.
Upheld - Not Modified or Discontinued Automotive Internet - Social - Facebook 10/03/2021
February 2021
Case number Ad Standards description Determination Category Media Determination datesort ascending
0036-21 KIA Automotive Australia
This television advertisement features three vehicles driving together and all performing a J turn simultaneously.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/02/2021
0026-21 WW Australia & New Zealand
This advertisement features a mix of members discussing their favourite features in the app. One is exercising in a living room, one is seen making dinner for two young boys, one is seen using the app from bed with her baby resting on her chest before cutting to a shot of her holding her baby in the air, and one is seen enjoying dinner with friends.
Dismissed Slimming TV - Free to Air 24/02/2021
0027-21 WW Australia & New Zealand
This advertisement features a mix of members discussing their favourite features in the app. One is exercising in a living room, one is seen making dinner for two young boys, one is seen using the app from bed with her baby resting on her chest before cutting to a shot of her holding her baby in the air, and one is seen enjoying dinner with friends.
Dismissed Slimming TV - On Demand 24/02/2021
0028-21 Yum Restaurants International
This television advertisement depicts a woman dancing in her living room when she is interrupted by her daugher, daughter's friends and her husband.
Dismissed Food/Bev Venue TV - Free to Air 24/02/2021
0029-21 Reckitt Benckiser
This television advertisement depicts a woman in a yellow artistic room who stands up from a couch as music plays, and walks down stair steps with glitching effects on her walking, before she ingests a tablet and is able to dance free of the bodily glitches.
Dismissed Health Products TV - Free to Air 24/02/2021
0030-21 Karcher Australia
The advertisement shows various people using a Karcher high pressure washer to clean. This includes a man cleaning his car, a lady cleaning a bench / graffiti wall, a different man cleaning his pavers in the yard and a girl also cleaning those pavers whilst riding on a skateboard.
Dismissed Hardware/Machinery TV - Free to Air 24/02/2021
0031-21 Club Vixen
This advertisement features an image of a woman in lingerie leaning against a wardrobe.
Dismissed Sex Industry Poster 24/02/2021
0032-21 Station Innovation
This television advertisement features a man on a cattle property installing the product. A voice over speaks about the benefits of the product.
Dismissed Telecommunications TV - Free to Air 24/02/2021
0033-21 Hanes Brands Inc
This Facebook adertisement features 5 smaller cropped images of four babies and a dog making excited, surprised or sad expressions. In the centre read’s ‘BONDS, Entries Open, Every Baby Baby Search’. The post text states "Enter a pic in one of the 21 new ‘not-so-cutesy’ categories. Over 50k in prizes."
Dismissed Clothing Internet - Social - Facebook 24/02/2021
0034-21 Rollic Games
This in app advertisement features a video of a man looking as though he is about to hit a woman with a chair. He then gets distracted by what the woman has on her phone. Footage of the game is then shown.
Upheld - Not Modified or Discontinued Entertainment App 24/02/2021
0035-21 Schnithouse Hilton
This advertisement is a listing on a menu in store. It features an image of food and a beer, and text promoting a Man vs Schnitzel challenge.
Dismissed Alcohol Print 24/02/2021
0038-21 Brand Developers
This television advertisement is for magnetic eyelashes.
Dismissed Beauty Salon TV - Free to Air 24/02/2021
0039-21 Vacay Seltzer
This Instagram advertisement features a man dressed in patterned shorts and a shirt, pictured mid-jump into the ocean. He is almost horizontal to the water and holding a can of drink to his lips.
Dismissed Alcohol Internet - Social - Instagram 24/02/2021
0040-21 G-Star RAW
This window poster advertisement features an image of a woman from behind. She is wearing jeans and the advertisement shows her from mid-thigh to mid-back. The text 'Hardcore denim' is superimposed over the image.
Dismissed Clothing Poster 24/02/2021
February 2021
Case number Ad Standards description Determination Category Media Determination datesort ascending
0009-21 MTV
This television advertisement features a series of flashing images including a dildo in conjunction with a song.
Dismissed Entertainment TV - Free to Air 10/02/2021
0011-21 Meat & Livestock Australia Ltd
This television advertisement open on a wide shot of Australian farmland and bush. A large concrete wall stretches out of sight across the landscape. A man is seen walking home with his shopping, along the wall. A small hole in the wall captures his attention and a grilled lamb cutlet offered by an anonymous hand through the hole in the wall, inviting the man to take a bite. The man, flanked by a security guard watching over the wall, takes an excited bite of the lamb cutlet.
Dismissed Food/Bev Groceries TV - Free to Air 10/02/2021
0012-21 Install A Veranda
This transport advertisement features a cartoon image of a wedding and the text "Marry off your daughters" and a cartoon image of a BBQ scene and the text "Burn some meat!".
Dismissed House Goods Services Transport 10/02/2021
0013-21 Bellamy's Organic
This billboard advertisement features an image of Tasmanian scenery and the words "Australia's #1 organic brand" with a picture of the product.
Dismissed Food/Bev Groceries Billboard 10/02/2021
0014-21 Victorian Department of Health and Human Services
There are four versions of this television advertisement which feature a scene of a man fishing in the background at the start of the advertisement.
Dismissed Community Awareness TV - Free to Air 10/02/2021
0015-21 Hyundai Motor Company Australia Pty Ltd
This Pay TV advertisement features a family getting into a vehicle. The children are fighting until they start to drive, and then they begin to sing.
Dismissed Vehicle TV - Pay 10/02/2021
0016-21 Hyundai Motor Company Australia Pty Ltd
This television advertisement features a family getting into a vehicle. The children are fighting until they start to drive, and then they begin to sing.
Dismissed Vehicle TV - Free to Air 10/02/2021
0018-21 Hoglights
This transport advertisement features wording on a vehicle which includes the words "Can you see me now arsehole!" on the back and side, as well as an illustration of a pig on a motorbike and the business name.
Dismissed Automotive Transport 10/02/2021
0021-21 Volkswagen Group Australia Pty Limited
This television advertisement is for the Volkswagen Amarok. The Advertisement depicts a man driving his Ute and taking his driving cues from a bobblehead toy dog, sitting on his dash, nodding its head. As the driver is presented with different off-road environments, the bobblehead toy dog nods him on with approval. The Advertisement ends with, “Say Yeah! To the most powerful ute in its class”.
Dismissed Vehicle TV - Free to Air 10/02/2021
0022-21 Audi Australia
This television advertisement is for the Audi Etron. It features a man and his dog imagining the vehicle in different scenarios.
Dismissed Vehicle TV - Free to Air 10/02/2021
0025-21 Bellamy's Organic
This internet advertising features two banner images of Tasmanian landscape with words superimposed over them. They read: - A Pure Start to Life premium Certified Organic formula and baby food made right here in Australia - Winner #1 favorite organic brand 2020
Dismissed Food/Bev Groceries Internet 10/02/2021
0017-21 ContextLogic
This Facebook advertisement consisted of a series of product listings and images which could be scrolled through within the Facebook feed.
Upheld - Not Modified or Discontinued Clothing Internet - Social - Facebook 10/02/2021
January 2021
Case number Ad Standards description Determination Category Media Determination datesort ascending
0003-21 Love Honey
This television advertisement features a voice-over stating: "Ever imagined what a female climax feels like? Stop imagining. Meet the Arcwave Ion, available at Lovehoney."
Dismissed Sex Industry TV - Free to Air 20/01/2021
0004-21 Crazy Maple Studio
This in-app advertisement for the game Chapters Interactive Stories features a close-up of a cartoon woman's face and two hands raise a ball gag towards her mouth.
Dismissed Entertainment App 20/01/2021
0005-21 Medex Australia Pty Ltd
This television advertisement features a man speaking about the product.
Dismissed Automotive TV - Free to Air 20/01/2021
0006-21 Carlton United Brewery
This Twitter advertisement for zero alcohol beer features a man swimming whilst drinking beer and operating a jack hammer.
Dismissed Alcohol Internet - Social - Twitter 20/01/2021
0008-21 Australia Post
This television advertisement has a 30second and 60second version and features a cockatoo being destructive to a family’s outdoor Christmas tree. A young girl has decorations delivered, and then uses a ladder to place a box with decorations in a tree for the cockatoo.
Dismissed House Goods Services TV - Free to Air 20/01/2021
0379-20 Honey Birdette
There are two versions of this poster advertisement. The first version shows two women in red lingerie on either side of Santa. Santa is tied up with ropes. The second version shows a woman in red lingerie who has one hand resting on Santa. Santa is lying on the ground with ropes around him.
Dismissed Lingerie Poster 20/01/2021
0380-20 Honey Birdette
This poster advertisement features two different versions. In the first version two women dressed in black lace lingerie are standing next to Santa who is reading a list. In the second version one woman stands in the foreground with her hand to her head, whilst Santa and another woman can be seen in the background.
Dismissed Lingerie Poster 20/01/2021

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