For media enquiries please phone the Advertising Standards Bureau on 02 6173 1500.

Effective and in the best interests of Australian consumers

10 August 2017 — Media Release

Positive findings about the efficiency, responsiveness and cost effectiveness of the work of the Advertising Standards Bureau have been released in a report from Deloitte Access Economics.

“In terms of responsiveness the cost effectiveness analysis report...

Advertising on vehicles: requirements for making a complaint

3 March 2017 — Media Release

When lodging a complaint about advertising or marketing on a vehicle the Advertising Standards Bureau (ASB) requires complainants to provide a photographs with the complaint.

Complainants are asked to provide photographs of the offensive material on the vehicles as well as of the vehicle registration plate. The...

2016 - Most complained about ads

13 December 2016 — Media Release

Ongoing community concern about discrimination and vilification is highlighted in this year’s 10 most complained about ads.

The list, released by the Advertising Standards Bureau (ASB), shows seven of the 10 most complained about advertisements raised discrimination and vilification as an issue...

Self-regulation stalwart retires

25 November 2016 — Media Release

After 12 years of dedicated service, Chairman of the Advertising Standards Bureau Board of Directors, Mr Ian Alwill, has retired.

“This retirement sees the departure of a genuine and tireless champion of advertising self-regulation,” Advertising Standards Bureau (ASB) CEO, Ms Fiona Jolly said....

AANA and ASB welcome Queensland Attorney-General announcement

21 July 2016 — Media Release

The Australian Association of National Advertisers (AANA) and the Advertising Standards Bureau (ASB) welcome moves by the Queensland Attorney General to deregister commercial vehicles which display offensive material.

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Research highlights low level concern about ads to children

11 January 2016 — Media Release

A low level of general concern about advertising toys or food and beverages to children has been highlighted in recent community perceptions research commissioned by the Advertising Standards Bureau (ASB).

“This research is an important part of the work we do to ensure that decisions made by the Advertising...

‘Inappropriate’ behaviours fuel ad complaints

14 December 2015 — Media Release

Swearing, overly sexual and ill-mannered behaviour and affairs have all featured as issues in the list of most complained about advertisements in 2015.

“What we can see from the list is that complainants are particularly concerned with seeing behaviour in advertisements that they view as inappropriate,”...

ASB celebrates 10 years with CEO Fiona Jolly

27 October 2015 — Media Release

This month, Advertising Standards Bureau CEO Fiona Jolly celebrates 10 years in the role....

40 years of advertising self-regulation

2 March 2015 — Media Release

Politicians, Government and advertising and media industry association representatives will celebrate 40 years of advertising self-regulation at Parliament House tonight.

A book, ...

Top 10 complaints highlight ‘ick factor’

15 December 2014 — Media Release

The ‘ick’ and ‘eek’ factors have been highlighted in this year’s list of most complained about advertisements, according to new figures from the Advertising Standards Bureau (ASB).

“Preliminary stats show that around 5600 complaints about advertisements were received in 2014, and many of these...

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