We ve seen a few ads recently that are packing a little too much punch In fact in the first 6 months of 2022 violence was the top issue of community concern Although the depiction of violence in an ad might be relevant…

The Ad Standards Community Panel are the centrepiece of Australia s advertising self regulatory system We re looking to add some new faces 8211 and voices who can represent community views about advertising content What does a Community Panel member do As a…

Influencer marketing is under greater scrutiny than ever before so it s important for advertisers and influencers to understand the rules that apply when posting content on social media Under the AANA Code of Ethics influencers must disclose any arrangement with a brand…

It s been a busy start to 2022 with more than 1000 complaints lodged and over 100 cases raised between 1 January and 30 June The top issues of concern for Australians in the first half of 2022 were violence sex sexuality and…

The Australian Association of National Advertisers AANA has launched a review of the Children s Advertising Code to ensure that it continues to provide a robust framework for the regulation of advertising to children on all media platforms What does the current Advertising…

Our Review of Operations provides an insight into advertising complaint statistics and key areas of work in 2021 Complaints and cases 2021 reflected the beginning of the advertising industry s return to normal as demonstrated through an increase in advertising spend and a…

It s that time of year again with Easter just around the corner many scrumptious things are being advertised from chocolate eggs to hot cross buns Advertisers should maintain a high sense of social responsibility due to the attraction these products have to…

Humour can be a powerful marketing tool and can provide many benefits for marketers It triggers a positive emotional reaction which can help brands to stand out But like so many things community attitudes towards humour change over time We recently completed some…

Environmental claims can be a powerful marketing tool with consumers becoming more conscious of their impact on the environment As more and more companies rely on environmental claims to distinguish their brands and products there is increasing scrutiny of these claims and how…

It s that time of year again As kids and parents prepare for the start of another school year our screens are flooded with ads for everything from lunchbox snacks to sneakers If your advertising is directed primarily to children it s important…