We’re pleased to share our latest Review of Operations, highlighting our work and achievements in 2024.
Key statistics:
- 4,182 complaints received about over 1000 different ads (11% more than 2023).
- 299 ads assessed by the Ad Standards Community Panel.
- 88 ads found in breach of one or more of the advertising codes.
- The top issue of concern was sex, sexuality and nudity (30% of complaints) followed by violence (15% of complaints) and health and safety (15% of complaints).
- Ads seen on free-to-air TV generated the most complaints (56%) followed by social media (11%) and on demand TV (6%).
- The most complained about product category was food and beverages (15%) followed by health products (9%) and gambling (8%).
You’ll also read about research we undertook offering fresh insights into how Australians feel about advertising.
Read the full 2024 Review of Operations here