The Australian Association of National Advertisers (AANA) is taking a fresh look at the Code of Ethics to ensure it’s keeping pace with today’s community values and expectations. As part of this process, the AANA is inviting public feedback to ensure the Code is responsive to concerns, continues to reflect evolving community standards and stays aligned with international best practice.
The Code of Ethics plays an important role in maintaining responsible advertising in Australia. It sets out the rules and expectations advertisers must follow on issues such as discrimination, sexual appeal, nudity, violence, language, health and safety, and ensuring ads are clearly identifiable.
This review is an opportunity for all Australians to help shape the rules behind the ads they see every day. Want to have your say? Read the discussion paper and share your feedback by Friday 16 January 2026.
Read the discussion paper and find out how you can share your feedback here.