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So you’ve been notified that your ad received a complaint and Ad Standards is investigating a potential breach of the advertising rules. What now? A little background Ad Standards accepts complaints about advertising from members of the community. Complaints are lodged via our…
As we come into footy finals and the start of the spring racing season, it’s important to be mindful of what your advertising content portrays, particularly when advertising wagering services. While licensed operators can legally advertise wagering products and services in Australia, there…
The countdown is on until the updated AANA Food and Beverages Code comes into effect on 1 November 2021. Before the switch over, it’s important to understand how these changes may affect your advertising content. Under the new Code: An independent, common nutrient…
An issue that has been considered recently by the Community Panel is the lack of clear disclosure in influencer marketing posts. Not only do posts need to openly disclose any arrangements between an influencer and a brand, but the disclosure needs to be…
Last month, the Ad Standards Community Panel upheld a complaint against a luxury fashion brand for depicting unhealthy body image ideals in a sponsored Instagram ad. They are the second advertiser to breach the body image rules following the update to the AANA…
Australia’s most complained about advertisements from the first six months of 2021 show continuing community concern about discrimination against and vilification of people in advertising content, and issues relating to health and safety. The most complained about ad of 2021 so far was…
It’s no surprise that motor vehicle companies have created some of the most memorable advertisements ever made. But not all of these ads are memorable for the right reasons and sometimes advertisers can cross the line because they don’t understand what the standards…
The world has turned upside down in 2020 and even the normally dynamic and colourful world of advertising has been affected. Brands today are marketing for mind and market share in new and exciting ways, but sometimes advertising can cross the line and…
The 10 most complained about advertisements to 30 June 2020 reflects a high level of community concern about discrimination or vilification and the depiction of people in advertising. The mid-year report on the most complained about ads in Australia also highlights community concerns…
Recently, we’ve seen a rise in health-related community awareness advertising aiming to educate Australians on being safe and hygienic during the COVID-19 pandemic. These sorts of ads are being created not only by government and not-for-profits, but also businesses who seek to play…